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Ethnic Economic Views l Employment Trends Downward l Chain Store Sales
Even as the wealth gaps between whites, blacks and Hispanics were rising to record levels during the Great Recession, America’s largest minority groups were moving ahead of whites in their ratings of...
View ArticleSocNets, Kindness among Crucial Consumer Trends
The growing impact of social network fans and consumer receptiveness to acts of kindness by brands are among the major consumer trends tracked by trendwatching.com this year. Following are brief recaps...
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Yahoo Makes MOM Gains in Search Queries
Yahoo posted the highest rates of month-over-month (MOM) growth in both explicit and total core search queries among the three major US online search providers in July 2011, according to comScore...
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4 in 10 Mobile Campaigns Lead to Enrollment
Four in 10 (40%) mobile advertising campaigns run on the Millennial Media network during Q2 2011 led to consumer enrollment or joining/subscribing to something postclick, according to [sign-in page]...
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More Consumers Plan TV, Jewelry Purchases
The percentages of consumers planning to purchase TVs and jewelry in the next six months are up compared to August 2010, according to the August 2011 BIGresearch Consumer Intentions and Actions survey....
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Affluent Americans More Reachable via Internet
Affluent Americans (those with a household income of $100,000 or more) use the internet and more frequently than the general population and are more likely to be aware of new products, companies and...
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9 in 10 Smartphone Owners Text
About nine in 10 (92%) US smartphone owners send or receive text messages, 56% more than the 59% of cell phone owners who do so, according to [pdf] an August 2011 study from the Pew Internet &...
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QR Code Scanners Skew Male, Young, Wealthy
In June 2011, 14 million mobile users in the US, representing 6.2% of the total mobile audience, scanned a QR (quick response) code on their mobile device, according to an August 2011 study released by...
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Google Display Ads l Conversion Optimization l Dirty Search Tricks
Google’s share of US display ad revenues is expected to climb 12.6% this year to 16.7% next year, according to eMarketer estimates published in SEOBook. Yahoo will fall from second place this year...
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Only 36% of Marketers Find Consumables Valuable
Fewer than one in three (27%) marketers find marketing consumables timely and valuable, containing the exact information needed to make sales, and another 9% say they are impressive and persuasive,...
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