Mobile Coupon Users Want More Junk Food
Consumers in the UK who have redeemed discounts and coupons via their cell phone prefer to receive offers for cookies, chips, candy and other snack items rather than necessities such as toilet paper...
View ArticleSocial Media Engagement Directly Linked to Financial Success
Starbucks is the world’s #1 most socially engaged brand and is reaping financial rewards as a result of its intense participation in social media, according to an analysis of the engagement levels of...
View ArticleTop 10 House and Garden Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAuto Sales Drive Rise in Canadian Retail
Canadian retail sales, which fell in April after three straight months of growth, reversed course and rose slightly in May 2009. In current dollars, Canadian retail sales increased 1.2%, rising from...
View ArticleFuel Prices Have Little Long-Term Effect on Car Buys
While higher gas prices in the US may create immediate demand for small, more fuel-efficient cars, this demand is not sustained over a longer period of time and consumers who were inclined to select...
View ArticleiPhone Rains on Palm Pre’s Search Parade
Though a digital ad campaign for the new Palm Pre smartphone appears to have reached target consumer segments and generated early interest for the new device in May and early June, online searches for...
View ArticleMajority of US Consumers Peeved by Internet Ads
At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according to...
View ArticleTop 10 US Movie Websites – July 20, 2009
NOTE: ‘Saturation’ is percentage of total movie pages viewed in the specified time period. ‘Change’ is rank change from the previous time period; if there were no page views to a specific movie in the...
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57% of Online Consumers Watch Music Videos
Almost six in 10 (57%) online US consumers had watched a music video online in the last three months in September 2010, according to a new report from Nielsen Music. Data from “The Hyper-Fragmented...
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In-store Mobile Product Browsing Grows 78% from ’09
The percentage of US consumers who use mobile devices to browse and research products while in a physical store grew 78% between November 2009 and December 2010, according to [pdf] a new white paper...
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7 in 10 Social Marketers Plan Increased SEO
Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media Marketing Report” from...
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Domestic, European Auto Owners Increase Tire Satisfaction
Original equipment tire satisfaction among owners of domestic and European vehicles has increased during the past three years, while tire satisfaction among owners of Asian vehicles has remained...
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Consumers Maintain Economic Optimism
US consumers are apparently becoming more upbeat about the economy, as the Consumer Reports Index in April 2011 remained positive for the second consecutive month. Consumer Reports analysis indicates...
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3 in 10 Consumers Make Mobile Purchases
Three in 10 (29%) US consumers have made at least one purchase via mobile device, according to [pdf] a new white paper from Oracle and ATG. Data from “Mobile Trends: Consumer Views of Mobile Shopping...
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Online Consumers Most Interested in Music Discovery Apps
Global online consumers generally show the highest levels of mobile music application-related interest in mobile music discovery apps, according to a new report from Nielsen Music. Data from “The...
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Language, Sex, Violence Drive Support for Kid Book Bans
Six in 10 (62%) US adults say school libraries should not provide children with books containing explicit language, while close to half support banning books containing references to sex (45%) and...
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8 in 10 US Adults See Home as Best Investment
Despite a five-year period of depressed home prices, eight in 10 (81%) of US adults still say home ownership is the best long-term investment a person can make, according to new data from the Pew...
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Q1 Paid Search Spend Grows 13% YOY
Paid advertising spend in the US search engine space grew 12.6% year-over-year in Q1 2011, according to [pdf] a new report from IgnitionOne. This figure was up slightly from year-over-year growth of...
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